Design management in Italy:
Italian design refers to all forms of design in Italy, including interior design, urban design, fashion design and architectural design.
Italy is recognized as being a worldwide trendsetter and leader in design: Italian architect Achille Castiglioni, Pier Giacomo Castiglioni and Luigi Caccia claims that "Quite simply, we are the best and that "We have more imagination, more culture, and are better mediators between the past and the future".
Examples of major Italian fashion houses are: Gucci, Armani, Emilio Pucci, Valentino, Prada, Dolce & Gabbana, Ferragamo, Roberto Cavalli, Trussardi, Versace, Krizia, Etro, Miu Miu, Laura Biagiotti, Max Mara, Fendi, Moschino, Missoni, Benetton and Brioni (fashion),to name a few.
Italy also is home to many fashion magazines, such as Grazia, Vogue Italia, Vera, Chi, Gioia and Donna. Other Italian accessory and jewelry brands, such as Bulgari are amongst the most important in the world. Milanese company Luxottica is currently the world's most successful eyewear company, with a revenue of €5.202 billion (2008), an operating income of €749.8 million (2008) and a profit of €379.7 million.
Commercially, Italian Milan-based fashion design is far more successful than its Parisian rival. Armani is well known for its minimalism and sophisticated style, Versace for its extravagant and ultra-luxurious lines, Gucci for its symbolic chicness and style, Prada for its glitz and glamour, Valentino for its supreme elegance, Dolce & Gabbana for its fantasious and outrageous dresses, Romeo Gigli for its romantic and creative ideas and Moschino for its smart/casual outfits and T-shirts.